Most people access websites by one of three means: typing in an address they know, following a link from another site, and searching; it is this last way which has the greatest scope for generating new visitors to your website.
Google has emerged the clear winner in the search engine rivalry of the last few years. Given that most users search using Google, it is crucially important that your website ranks highly in Google for the words your future customers are most likely to be searching for.
The task of optimizing a website to achieve a high Google ranking is far from as trivial as some service providers’ literature or prices will suggest; it is never a simple matter of adding keywords to your website and registering with all the search engines you know of (or using off-the-shelf software to do it for you). Intricate knowledge of the subtleties of how Google and other search engines work is required to even start to contest the top spots in Google, and the fine-tuning of the site design and its textual content are inescapably labour-intensive.
We have invested a significant amount of time in studying and researching what aspects of the content and design of a website affect its search engine ranking for different keywords. It is well-documented that the greatest contributing factor to the ranking of a site is the number of pages elsewhere on the Internet which link to it
A link to your website can be considered a ‘vote’ for your site, and each vote is weighted in proportion to the votes that linking site has. It is therefore a shrewd strategy to try to persuade other websites to link to yours, particularly those websites which themselves appear to be well-linked. Sygneca can advise on how best to achieve this.
