Having a database of names and email addresses is a widely-overlooked asset that many businesses already have at their disposal. Provided that the email registrants have agreed to receive your emails (and realistically, only about one in three will) you then have a list of people to whom you can promote your goods or services.
Sygneca can provide the necessary tools to allow you to send emails out to your mailing list with the greatest ease. Our email marketing solutions normally follow a two-stage process: Firstly, an email template will be composed using one of our content management solutions. This will involve an email template being created using our WYSIWYG tools, and stored in the CMS for later use, or reuse.
Secondly, the collection of people to be targetted will be chosen by querying the stored data using one of our business intelligence solutions. The predefined email template can then be chosen and mail-merged with the selected data.
Email can then be sent out, either immediately or at a specified time in the future.
A useful facility for ongoing business intelligence data collection is the ability to track the success of email campaigns. Through the use of tracking codes, your website can be adapted to record which email campaigns have lead to website visits, registrations or purchases.
This is all useful information for improving the quality and targetting of future email campaigns, leading to better and more efficient marketing, and all-round better sales performance.
