For websites where the users are likely to return to make purchases in the future, it is sensible to make this as easy for them as possible; not only is this likely to impress them, but - with their explicit agreement - gives you a mailing list of names, addresses and email addresses to exploit for marketing purposes.
There are a number of possible features to provide to users through their accounts; here are some suggestions:-
- Storage and ability to update personal details
- Storage of credit card details (securely)
- Order and account history
- Customer loyalty schemes
- Post-sale support
These facilities all help build a stronger relationship with the customer, and can lead to increased sales in the long term. The needs and posibilities open to a business will vary, so please contact us if you would like to discuss this further. We can usually implement any feature you have seen on another website, and may have other suggestions you had never considered.
Payment Processing
Sygneca provide payment handling solutions to empower your e-commerce venture.
