Business intelligence is most effectively utilised in a marketing context: Marketing is an area of business where huge gains and huge losses can be made based on a few critical decisions.
Business Intelligence can take the gamble out of marketing, allowing you to make informed decisions about which direction (or directions) to take your marketing strategy.
Marketing relies primarily on knowing your market; knowing who you need to be selling to which of this group should be targeted to maximise profits. Using business intelligence tools, you can analyse and evaluate data from disparate sources and act upon the findings and have a clear idea of what results to expect.
Marketing relies heavily on feedback too: Any marketing director needs to get success (or failure) feedback from marketing campaigns and evaluate their effectiveness in the interests of future campaigns. Business intelligence tools will help make that judgement, and enable fine-tuning of your publicity to yield further gains in performance.
