What is Business Intelligence?
Business intelligence is a wide category of tools for collecting, analyzing and providing access to diverse sets of data. The purpose of business intelligence is to help companies make better and more informed business decisions.
The applications of business intelligence are broad and varied, and the full range of possibilities is not always foreseeable at the outset. Businesses thrive on knowledge, and all aspects of business - sales & marketing, operations, HR and overall strategy - can benefit from improved business intelligence availability and tools.
